Vision & Growth Roadmap: Activia in Argentina

Coaching Argentinean Activia's Brand Team to renovate the brand and overcome barriers.

RESULT
- New Brand Vision
- Ideas/plans to overcome barriers
- Growth Roadmap

"It was a great team process, very creative but very concrete also. The new Vision is a clear evolution for the brand.”
Macó Estebanez – Brand Strategy & Health Director Danone Argentina