Brand Vision: Thompayrin

Rediscovering growth for a 60 year old analgesic brand

RESULT
The new positioning gave clear direction for a new identity and pack design which was rolled out with significantly increased impact in-store.

“Thanks to the inspiring and know-how driven Brandgym process we were able to create a strong and unique re-positioning in a highly competitive market.”
Silke Schaefer, Analgesics Franchise Manager, Boehringer Ingelheim