Growing the core: Axe

Exploration of different routes to increase consumption of Axe in high market share countries.

RESULT
Development of alternative new variants concepts and initiatives, currently being implemented.

"Silvina is an out-of-the-box, creative, robust thinker and business sensitive. Definitely someone to recommend when needing an external support for driving innovation." Victor Fernandez- Lahore, Brand Development Axe Latin America