Brand re-positioning: Cadbury Argentina

Brand Vision re-definition, changing core target to focus on women, inspiring a successful new communication campaign.

RESULTS
Share growth from 6 to 8pts.
Smart variety Award (internal award from Cadbury´s) for being the most growing Business Unit in chocolate category.

"Brandgym helped us to deeply understand chocolate market, and to re-define in a more inspirational, precise and clear way our Core Target definition. The new brand Vision and Communication Idea that came out after the process, led Cadbury´s growth." Sebastián Scasso – Chocolate Marketing Manager.