Carmen "has the tenacity and courage to pursue the best solution. She is a generous and inspiring partner in business; she brings out the best in others." David Spenser, Direct Dialogue.

With 20+ years of brand strategy & innovation experience across all continents with leading Fortune 100 brands, Carmen has helped shape brands such as Jeep, Ford, Dodge, American Express, Pepsi, 7Up, Tropicana, Coca Cola, Pilsner Urquell, Miller, Pernod Ricard, Alize, Depaz, DSW.

Carmen started her career in Unilever in South Africa, East Africa and Europe. She began consulting with Added Value in London followed by New York, where she progressed to CEO of Flamingo NY, and global planning at Publicis. Carmen has lived and worked in New York for the last 11 years.

Carmen's expertise lies in helping brands identify their true north and creating strategic innovation ideas and portfolios.

Recent projects include: