Brand rejuvenation: Chiclets in Latin America

Brand Vision & Architecture that inspired a rejuvenated mix with new formula, graphics, communication and innovation.

RESULT
From stable/decline sales to double digit growth (in some countries above 40%) and significant increase in equity indicators in core target (teens).

"The process was great and gave us a much clear vision of what we want Chiclets to be in the future. Pilar Solano, Category Development Manager Cadbury-Adams