| Simpler, more inspiring brand positioning and architecture, inspiring a re-launched mix with new communication, design and activation. |
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| Result: Sales from -2% in 2008 to +23% in 2009, with key brand equity measures also up |
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| “The brandgym’s ‘hothouse’ process took us and our agencies from a standing start to a sharper positioning, simplified architecture and revamped marketing mix in just 12 weeks.” |
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Carol Welch, Marketing & R&D Director,
Jordans Cereals |
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