Portfolio strategy: Danone Baby Nutrition

Re-defined growth strategy for flanker brand in milk portfolio to better differentiate it versus Danone's lead brand

RESULTS
New growth strategy and 'route to consumer' strategy for each brand.

Anne challenged us with clear, pragmatic feedback on our brand reality and growth barriers. The process mobilised everyone to make things happen, helping us crack our strategy better and faster.
Cecile Coutens, Marketing Director, Danone Baby Nutrition, France.