David is one of the world’s 50 leading marketing thinkers according to the CIM. He is the author of 5 best-selling branding books and also writes thebrandgymblog.com, one of the world’s top 60 branding blogs.
He loves blending business and brand strategy, with particular expertise in Brand Vision & Positioning, Turbo Marketing and Brand Architecture.
David is a highly rated speaker on branding, in addition to teaching at London Business School and delivering Action Learning programs for brandgym clients.
Prior to founding the brandgym in 2002, David worked in brand management for P&G before doing and MBA at INSEAD and then running the Paris office of marketing consultancy Added Value.