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David Taylor Founder & Managing Partner, Global david@thebrandgym.com + 44 (0) 7789 202564 |
David is one of the world's 50 leading marketing thinkers according to the CIM, and a Fellow of the Marketing Society. He has written 5 brandgym books: "the brandgym", "brand stretch", "brand vision", "Grow the core" and "Where's the Sausage?". He also leads the writing of the brandgym blog. He's worked on everything from beer to banking, mostly on brand vision to action and turbo marketing projects. David also a highly rated speaker on brands and branding: more about this here. Prior to founding the brandgym in 2002, David worked in brand management for P&G, got an MBA from INSEAD and then started and ran Added Value's Paris office. His recent projects include: |
Tesco: 3 year brand vision and strategy
Cadbury: European gum portfolio strategy and brand vision
Carling Black Label: brand rejuvenation
