Brand positioning: Depaz Blue Cane Rhum

Brand reinvention of a super premium agricole rhum, established in 1651, bought by a leading, family held wine and spirits importer and producer also representing brands such as Alize, Taittinger, and Appleton.

 

RESULT
Rum Redefined! Recognized and rated as a top super-premium agricole rhum by leading mixologists and the wine and spirits press across the country.

“Carmen's clarity and tenacity helped us deliver against an inspiring vision for the brand, bringing to life its heritage. She never settled for second best, and now we have a winning brand mix.” John A. Pennacchio, Director of Spirits, Kobrand Corp