Diego has 20 years of brand strategy and innovation experience on both the client side and with the brandgym, which he joined in 2004. He leads local, regional and global projects for brands including Dove, Activia, Trident, Cadbury, Kotex, ING, Chandon and Bimbo.
Diego has been has been recognized as one of ‘Ten Young People Argentina is Proud Of’ by ‘La Nación’ and his ideas have been published in numerous magazines and newspapers. He is also the author of the book ‘Lunes Felices (Happy Mondays): Los 7 pasos hacia una vida más auténtica’.
Prior to joining the brandgym Diageo worked for Coca-Cola and Cadbury’s, where he was a global marketing guy and then Regional Board member.