Diego has 20 years of brand strategy & innovation experience on over 100 projects.

He has worked on both sides of the "counter". On the client side he worked for Diageo, Coca-Cola and Cadbury´s , where he was a global marketing guy and then Regional Board member.

Since 2004 Diego has helped local, regional and global teams on brands including Dove, Activia, Trident, Cadbury, Kotex, ING, Chandon and Bimbo to grow their brands and businesses.

Diego has been recognized by "La Nación" newspaper as one of "Ten Young People Argentina is proud of". His ideas have been published in Latin American and also in the prestigious "Brand Strategy" magazine.

His recent projects include:

Diego's articles:

• Brand Bureaucrat, or Brand Builder (Spanish)
• The Secret of Brand CEOs (Spanish)
• Get out of your office! (Spanish)
• Interview about Innovation
• Insights 360 (Brand Strategy Magazine)
• Inside-out brands (Spanish)
• What would Steve do? (Spanish)