Brand positioning and innovation: Jeep

New vehicle innovation and positioning to target young adults who have been previously unengaged with the brand.

 

RESULT
Jeep Wrangler has retained the core brand equities of the Jeep brand with great success, and rejuvenated its image, especially with a younger, more urban audience..

“The Wrangler is one of few vehicles that have stood the test of time, and this is because when the needs of the consumer change, the vehicle changes.” www.thejeepwrangler.com