Turbo-charged marketing: Virgin Mobile

Highly effective social media campaign tapping into popular culture, riding the wave of the Indian Premier League (IPL),

RESULT
Campaign spread virally with near zero marketing spends, achieving over 2 million views in under 2 weeks. Its success has been recognized with several of India's premier awards for marketing and communication.

"Prasad is one of the rare individuals who is equally comfortable thinking strategically or acting operationally. He has the creativity, enthusiasm, integrity and passion that make others follow him and want to make his visions a reality"
Jamie Heywood, Deputy CEO, Virgin Mobile.