Business innovation strategy: PepsiCo Beverages, BOP*

Business innovation strategy development to address a new target audience - the *Bottom of the Pyramid – with relevant products, brands, selling, visibility and distribution approaches.

RESULT
A paradigm shifting new business model to address a unique set of needs for this target. Enthusiastically embraced by top leadership in the business – in process of implementation.

“Carmen helped us see the challenge through a different lens, and think of new ways of marketing in a context that had different rules of engagement. We now have very practical strategies and ideas to go to market. This was a critical project for PepsiCo LATAM.” Jill Leccia, Global Insights Director, Gatorade