Radical innovation to get your 5-a-day

Here’s a radical innovation to help us, and our kids, get those elusive 5 portions of fruit & veg a day we’re supposed to eat.

But before I reveal my big idea, here is another attempt at innovation in the same area. Its a new brand from Kellogg’s called Fruitabu. I blogged on it before here.

I tried the Apple Crisps (with blackcurrant fruit juice) and the "Blackcurrant Boost", which is raisins and blackcurrants soaked in juice. The big issue I have is the value equation, or rather lack of it. The little tiny bags of crisps have 14g… this fits in your hand. And they cost 79p (about 1 Euro). Also, the products are really sweet… perhaps made with the sweet tooth of kids in mind?

So, now for my really radical innovation. Drum-roll please….

Its 1/3 of the price of Fruitabu…only 25p per pack…
…its just as convenient to transport…
.. its even more natural….100% natural in fact…
… even more tasty…
… nicer texture…
… even healthier.

It is…..

An apple.

Rather than pandering to kids who won’t eat fruit, and so demand a sickly-sweet, bagged snack, GET THEM TO EAT SOME FRUIT! Start early. Cut them up into small pieces if you need to. But get them into good habits early.

A better use of the marketing skills and monies that went into creating Fruitabu Apple Crisps at 79p would perhaps have been working for the Apple Marketing board. More substance. And less spin.