“Rebooting Brand Strategy for a Digital Age” LIVE – 7th March, Rotterdam

If you’re based in Holland, or fancy a trip to Rotterdam, I’m doing the keynote talk at the European Institute of Brand Management’s (EURIB) conference on Tuesday 7th March. You can see more info here and sign up here.

In the thought-provoking and practical talk, I’ll share in-depth insights from our new book due out in September –  the brandgym: A Practical Workout for Growing Your Brand in a Digital Age (sneak preview of the cover below). The book draws on our research with 100 marketing directors, experience from our strategy projects with leading companies and learning from the 9 digital marketing start-ups I mentor and invest in.

I’ll explore how the whole brand strategy process needs to evolve in a world transformed by digital and social media, with topics will including:

  • Brand strategy in a digital world: what is the relevance of brand strategy in a marketing world transformed by digital and social channels?
  • Rebooting brand strategy: how does your approach to brand vision and positioning process need to evolve to be fit for purpose in today’s digital age?
  • Turbo charged marketing:  how best to harness digital and social media to turbo charge your marketing plan, ensuring that you follow the money, not the latest fads and fashion?

Hope you might be able to make it. And please pass on the word!

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