| Pan-European strategic re-think to define a harmonised positioning platform across 5 brands that leverages local strengths, enables economies of scale and unlocks future growth |
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| Result: A single ‘big brand idea’ that has unified the brands across multiple markets enabling pan-European communication for the first time in 2010 |
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| “The brandgym's structured process and extensive experience helped us to align our brand portfolio strategy across Europe, solving a real challenge we had been facing for many years.” |
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| Kostas Vlachos, European Gum Director, Cadbury
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