Brand Vision to Action: Tesco

Fresh insight used to fuel a refreshed vision for the Tesco brand and how to evolve the brand experience.

RESULT
3 year brand strategy agreed, with initial ideas starting to come to market in 2010.

"There's no better company to supercharge your brand thinking. They challenged us to think about the bigger, longer-term brand issues. We came out with several important initiatives that we are already implementing."
Lance Bachelor, Marketing Director, Tesco.